Workshop

Bewitching a Brand: How to Write Books, Sell Services, and Create a Persona as a Public Witch

Featuring Michael Herkes

In 2017, Michael Herkes went to their first Hexfest. Leaving inspired by the magic conjured during the weekend, he stepped from the shadows as a solitary practitioner and into the public spotlight with the persona of “The Glam Witch.” Now, having since authored numerous books on witchcraft, presented workshops nationwide, and curated a magical brand, Michael will share their secrets for bewitching a magical brand as a public witch.

In this workshop, you will:

• Learn practical marketing techniques on how to build your witchcraft brand.
• Hear expert tips for becoming an author—exploring traditional and non-traditional routes for publishing and the pros and cons of each.
• Learn to navigate imposter syndrome, self-doubt, and criticism from haters, whether coming from peers or consumers.
• And, of course, some magical tips on how to succeed at it all!

This class is for those looking to become a total #BossWitch and level up their name in the witch business game.

More Workshops by Michael Herkes

• Glamcraft: How to Bewitch with Style and Magical Presence
• Glamstrology: Astrological Applications for Beauty, Fashion, and Glamour Magic
• Panel: Activism and Magic

Click here to register for HexFest 2023!